Lumos Labs Start a project
About

An experiment that became an agency.

Lumos Labs brings together specialists in production, strategy, digital and design. We wanted to see what happens when genuine experts in each field work one client's problem together, under one roof. We don't clock out when the file is delivered. We're accountable for whether the work moves the brand.

We're not different to stand out. We're different so your brand does.

Meet the makers

The people behind the spotlight.

Over 25 years of agency leadership, a decade of strategy and writing, and a feature-film cinematographer behind the camera.

Ritesh R, Founder of Lumos Labs
Founder

Ritesh R

25+ years in client servicing and brand building across PSU, retail, banking, consumer durables, real estate, education, engineering and automotive. Leads vision, client relationships and the business rigour behind the creative.

Previously: Span Communications, RK Swamy BBDO, TBWA, Paradigmplus

Sanat P, Co-Founder of Lumos Labs
Co-Founder · Strategy & Creative

Sanat P

Over 10 years in strategy and creative writing across FMCG, IT, BFSI, real estate and pharma. Leads creative direction and content strategy, making sure every idea has a spine and every campaign has a point of view.

Previously: Contract India, Pivot Roots, Paradigm Plus, Pepper Content

Ritesh Ramaiah behind a cinema camera
Head of Production

Ritesh Ramaiah

Started as a photography assistant in 2002 and became a cinematographer and director with three feature-film credits and work shown in Paris. Leads Lumos Media.

Brands include Mercedes-Benz and Marriott

What we stand for

Four rules we work by.

We challenge the brief.

The best work rarely comes from doing exactly what was asked. We dig for the real problem, then bring back something better than the request.

We own the outcome.

Done means the brand grew. We measure everything so we know when that has happened.

Local insight, global craft.

We know India's humour, languages and cultural cues, and we hold the execution to an international standard.

Partners, not vendors.

We get to know your business like colleagues do: the history, the pressures and the ambition.

See who we've worked with
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