Work / Heritage jewellery house
A golden tradition
The brief
Bring a heritage Maharashtrian jewellery house to Instagram for brides and festive buyers.
The insight
Wedding jewellery is bought as much for family and tradition as for design.
The idea
Marathi-led reels shot like close-up portraits, and a grid system that alternates model shots, product stills and festive series such as Navratri, all under #AGoldenTradition.
The work
11 pieces from the campaign
Results
What it moved
—Followers gainedFigure to be added
—Reel viewsFigure to be added
—Store enquiriesFigure to be added
Tradition, made for the feed.