Work / Novo Nordisk
Health starts at home
The brief
Create patient-awareness films that feel like everyday life, not a clinic.
The insight
Health conversations start at home, at school and at work, long before anyone sees a doctor.
The idea
Three short films set at a school sports day, in an office lift and on a phone call home. Recognisable moments, with the message carried by people the audience already knows.
The work
3 pieces from the campaign
Results
What it moved
—ViewsFigure to be added
—Completion rateFigure to be added
—ReachFigure to be added
Familiar moments that start important conversations.