Work / Parle
The biscuit that bridges generations
The brief
Keep a brand every Indian grew up with relevant to a new generation, without losing the warmth that made it a household name.
The insight
Family moments are where generations meet, tease each other and end up laughing together.
The idea
A series of films set in everyday scenes, where the humour comes from the gap between generations and the brand sits in the middle of it.
The work
3 pieces from the campaign
Results
What it moved
—TV reachFigure to be added
—Video viewsFigure to be added
—Ad recallFigure to be added
Every family has these moments. Now they have a biscuit too.