Work / Deccaleap
Thro and F-Protekkt
The brief
Launch two new products, Thro, a throwable home fire extinguisher, and F-Protekkt, an automatic extinguisher for car engines, and recruit distributors for both.
The insight
People take fire safety seriously only once they have seen how fast a fire spreads.
The idea
Show the fire. Launch films stage real flames, performed by professionals, and the product putting them out in seconds. Trade ads then speak to distributors about the business opportunity.
The work
4 pieces from the campaign
Results
What it moved
—Distributor leadsFigure to be added
—Film viewsFigure to be added
—EnquiriesFigure to be added
Fire safety you can see working.