Work / Vespa
Live More
The brief
Keep Vespa the scooter of self-expression for young Indian riders.
The insight
People don't buy a Vespa to get somewhere. They buy it to be someone.
The idea
One platform and three verbs: Travel More, Colour More, Create More. Each split visual pairs a lifestyle world with a scooter in the same colour.
The work
3 pieces from the campaign
Results
What it moved
—ReachFigure to be added
—Engagement rateFigure to be added
—Showroom enquiriesFigure to be added
Three verbs, one way of living.