Work / Silver Group
Silver Gardenia, Moshi
The brief
Sell 3 BHK homes and 4.5 BHK duplexes in six towers of up to 20 storeys at Moshi, Pune, in a crowded market.
The insight
At this level, buyers see a home as proof of what they have achieved.
The idea
Make the buyer the hero. "Significant achievements deserve a worthy recognition" and "Rise above the ordinary" run across print, outdoor, digital and the sales brochure.
The work
8 pieces from the campaign
Results
What it moved
—LeadsFigure to be added
—Cost per leadFigure to be added
—Site visitsFigure to be added
A home that says you made it.